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What happened over the next few months, however, cemented “Gangnam Style’”s place in history.Īs the song gained domestic popularity (before the month was out, it became one of the biggest South Korean hits of the year), word began to spread way beyond K-pop’s heartland. Released on July 15, 2012, the song galloped straight out of the gates, with 500,000 YouTube views on its first day.

Keen to give his fans something unique, he and his choreographer spent a month coming up with “Gangnam Style’”s signature horse trot and lasso spin. Psy had already built a reputation for his memorably silly dance moves. TV personality No Hong-chul provided the infamous elevator dance, with K-pop star Hyuna featured as the romantic interest.Īnd then, of course, there was the “horse dance” itself. Seven-year-old Hwang Min-woo, whose dancing had proved a sensation on TV talent shows, was brought in to add his distinctive moves along with comedian and TV host Soon Jae-suk (who dances alongside Psy in a yellow suit). Shot in a mere 48 hours, “Gangnam Style”’s music video was stuffed with a host of well-known South Korean celebrities to ensure local success. With those elements in place, his sixth album, Psy 6 (Six Rules), Part 1, and its lead track, “Gangnam Style,” was set to be a hit – domestically, at least. By 2012 he’d joined YG Entertainment, one of South Korea’s three biggest entertainment agencies, and was an established star.

In the 11 years before “Gangnam Style” was released, Psy had carved out a niche for himself as a rapper known for his comedy, irreverence, and controversy (the blunt lyrics on his first album got him fined for “inappropriate content,” while his second was banned outright).

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